Brand not Bland with Need Thinking

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Un/Learning Space is a newly initiated project by Open Space to support and mentor emerging art creatives. By both learning and unlearning, the workshops that will be available between April-September 2021 will aim to question the classical institutional teaching.

UN/LEARNING SPACE: Brand not Bland with Need Thinking

22 April 2021 (Thursday), 6-7:30 pm 

‘Brand’ can feel like a dirty word, particularly within the arts. Hollow. Commercial. Corporate. But it’s not just a logo slapped on a product to up sales. It’s your morals and values, how you act, your messaging, and how you make people feel. When done right, it can make you more memorable, build trust with your audience, and increase your opportunities.

During this workshop, strategic design practice Need will take you through the importance of branding and how it can work for you, plus give you tips on how best to present yours.

Note: While these workshops are free we do rely on donations in order to support our workshop leaders financially.

About Need Thinking:

Founded three months before the global pandemic shut the UK down, Need began as a communications consultancy and quickly grew into a strategic design practice. It’s a small team based in Glasgow, working with clients from London to LA.

Their clients span the arts and culture sector and beyond. They only work with people who do good or put good things out into the world – that’s everything from sustainable architects and galleries, to ethically-sourced drinks companies, to refugee charities.

Branding is their focus. Need works collaboratively with organisations to create an identity that reflects who they are, then form outputs that get results. They believe every brand should and can be self-sustainable, so provide tools, training and templates to help clients keep their communications consistent and performing well – whether they choose to continue working with them or not.

About Laura:

Laura is Need’s founder and strategy director. Coming from a background in copywriting, she’s an expert in the importance of messaging – and getting meaningful content right.

She’s worked on a huge range of commercial and cultural projects – global and local, with an ethos that lies in finding the root of a problem to form effective, sustainable solutions. She believes that brand development is a collaborative endeavour, and has a firm confidence in making the best – not the easiest – choices for the projects she works on.

About Ed:

Ed’s been designing for progressive, ambitious brands for nearly 20 years. As Need’s creative director and partner, he has an array of skills across a diverse portfolio – from cutting edge motion graphics, to bespoke brand typefaces, iconography and full brand programmes.

Ed is a specialist in identity and branding and has led pioneering work for brands like Glasgow International, Photoworks, HOME Manchester, National Galleries of Scotland, Open Space and more.

Instagram: @needthinking


This event’s capacity is for 50 participants and the suggested donation is £5. To book for the event please click here.